2025-06-26
2023 Market Size: Approximately USD 15.24 billion (billion USD).
Short-term Growth Forecast: Expected to reach USD 18.2 billion in 2024.
Long-term growth forecast: Expected to rise to USD 75.2 billion by 2032, with a compound annual growth rate (CAGR) of approximately 19.4% from 2025 to 2032.
Consumer Preferences Drive Product Diversification
Diverse Product Forms: Liquid, powder, capsule, tincture, and other forms meet the needs of different scenarios (e.g., liquid extracts are quickly absorbed, and capsules are easy to carry).
Precision Functionality: Developing specialized products targeting specific needs such as immune support, cognitive health, and stress relief (e.g., Reishi mushroom extract powder enhances immunity, and organic lion's mane mushroom extract improves cognitive function).

(1) Surge in Demand for Natural and Organic Products
Enhanced Health Awareness: Consumers are avoiding the side effects of synthetic supplements and turning to natural and organic extracts.
Significant Product Advantages: These products offer functions such as immune enhancement, anti-inflammatory effects, and improved overall health, aligning with wellness needs (e.g., organic reishi mushroom extract for antioxidant properties).
(2) Rising Prevalence of Chronic Diseases Presents Opportunities
Chronic Disease Landscape: Diseases like cancer and diabetes are prevalent globally, and the side effects of synthetic drugs are driving demand for alternative therapies.
Potential of Medicinal Mushrooms: Research has confirmed their anti-cancer and anti-diabetic properties (e.g., Grifola frondosa extract for blood sugar control).
(3) Increased Awareness of Health Benefits
Research Findings: Studies have shown that medicinal mushrooms can enhance immunity, improve cognitive function, and prevent chronic diseases (e.g., shiitake mushroom extract for immune regulation).
Accelerated Popularization: Through authoritative channels (research reports, media), the benefits are being widely disseminated, stimulating consumer demand.
Liquid extracts: Expected to account for 35% of market revenue in 2023, holding the largest share due to high bioavailability.
Powder Extracts: Expected to have the highest growth rate due to their long shelf life and convenient storage, accounting for approximately 30% of the market share in 2023.
Capsule and Tincture Extracts: Account for the remaining market share, meeting the needs for portability and traditional consumption habits.
Future Trends: Various product types will combine technological innovations (such as microencapsulation) to optimize efficacy, driving further market segmentation.
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